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Assuming the priority advertisements puts you at or near the top of the list for your business type, then I would say it certainly gets you noticed. Thinking from a consumer point of view, if I want a plumber I'll just search for plumbers in my area and ring the top few for quotes, I won't bother with those at the bottom of the search.

Note as well that as a business you can put a link in to a website, which I think is crucial as it allows you extra room to big up yourself and make your business that much more attractive to potential customers.
 
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