Seems a reasonable step to me given how good their flashes are. Looks like they are starting with a Canon 50mm f1.4 clone.
http://petapixel.com/2014/09/25/yongnuo-50mm-f1-4-looks-like-near-perfect-clone-canon-50mm-f1-4/
http://petapixel.com/2014/09/25/yongnuo-50mm-f1-4-looks-like-near-perfect-clone-canon-50mm-f1-4/