I think it is just redundant.
There are about 5 high quality, superbly built, quiet and cool cases out there in the 100 quid range.
Lian-Li and Silverstone both being of the highest quality and easily matching this over branded gimmick in every respect.
Oh and lastly, Johnathan "Fatal1ty" Wendel is the anti christ, have you seen his photo? I wouldn't want my dog poop associated with his ugly punch me face, let alone my pride and joy pc rig.