Zotac Amp! 980TI overheating?

[ternity]

Playing games my gpu gets to about 90 degrees, all fans are spinning really loudly.

Even in World of Warcraft - a game that doesn't use much of my GPU, it somehow gets to 85 and sometimes crashes due to it. With 3 fans I thought it wouldn't get this hot.

Tried my custom fan curve and for some reason it still gets really hot.

Ive tried reinstalling drivers, ive even added a bottom intake and side intake fan - still really hot.

Could the bottom fan and side fan be creating a pocket of air? shall I only have the side fan? its 140mm running @ 850RPM so it should be cooling the GPU quite well.

Shall I try reseating the GPU? Never had this issue before.

Even putting every fan in the case on full it reaches these temps.

Any help would be appreciated, thanks.

 

[ternity]

Rest of system is fine - CPU never goes past 54 overclocked to 4.8ghz (8350) - VRM's have their own fan that I put on, never go over 65ish.

It idles @ around 45-50 (has the feature where fans turn off if its below 50) but I put it on my custom curve that the fans idle at around 22% so it stays at around 35.

here is a pick from running heaven - http://i62.tinypic.com/2pt9c05.gif, crashed after 10 minutes (may be unstable overclock there though)

Even on stock the temps get really really high. Thought it wouldnt be this bad with a non stock heatsink!