Soldato
You could say that about any fast food - people just buy it for convenience.
Not really. A lot of fast food is reasonably priced for what it is. Pizzas are ridiculously more more expensive than any other fast food. Burger king, Mcdonalds, KFC, Subway, Chinese, Indian, Kebab shops. All significantly cheaper than a £10 pizza. The margins on Pizzas are far greater than other foods.
Flour, Water, a tablespoon or two of pasatta and a sprinkling of processed pretend cheese isn't going to cost any more than 30 pence at wholesale prices these establishments get them at. The profit margin scary!
Chicken curry and fried rice for £5.30 on the other hand. Well, we know it's not great quality.... But... chicken, onions, rice and the other ingredients are a lot more expensive than that of said above... and it's half the price.
I'm speaking specifically about Dominoes pizza here. However most others are the same.