Soldato
Too easy to say as a consumer. Sounds like the r&d wasn't cheap.and if we still think its too expensive the competition also to blame....where is it?
It's only money. Give up drinking,takeaways or whatever for a while ��
I can't argue with your logic... but if the R&D costs of Coca Cola to maintain it's flavour pushed the price of a can to £5, I think most people would be drinking Pepsi eventually.