One thing that angers me every time I think about it is 'Experience Hendrix'. Which is the organisation setup to exploit the memory of Jimi Hendrix. If any of you know anything about this company then you'll know what I'm talking about. Every single bit of merchandise that you can imagine, has been produced by this company with Hendrix's name/face on it. Some of the worst products (in my eyes) are the
Hendrix energy drink, and the Hendrix golf balls. Oh wait, and even worse yet, the
Hendrix golf ball marker.

They did create a tour bus in memory of the great man, it was an exhibition in which people/musicians could go and pay their respects. But upon entering the bus, they were wholely disappointed as all that was there was a couple of his records, and a LOAD of Hendrix merchandise. Almost filling the bus if I remember correctly.
A bit of a rant, but it always upsets me.