Signal quality is more important than signal strength for picture quality in Freeview transmissions. I can turn my aerial amplifier up so that I get 90%+ signal strength, but signal quality drops and I get a poor picture. My signal strength can be as low as 40% depending on channel, time of day and weather, but as long as the signal quality is >60% I get a good picture.
If your main transmitter hasn't been switched over yet, then the Freeview channles are broadcasting at a lower power than what they will be after switchover. eg. Winter hill broadcasts BBC1, BBC2, ITV and Channel 4 at 500KW, but the freeview channels at only 10kW (Five is broadcast at 12kW). After switchover there will be more power available for the Freeview transmitters (Winter hill is to go to 100kW for Freeview after switchover).