Just to clear one thing up on this.
Magnatec has over 10% synthetic base oil, thus according to industry guidelines then it can be sold as semi-synthetic. The additive used is an Organic Friction modifier, not a Moly based additive like 'Slick 50'. The two can't even be compared.
The reason it works from cold is that the antiwear chemistry is not based purely on ZZDP, it has an antiwear additive that works from cold and is very polar (hence the cling like a magnet claim)
ZDDP decomposes to form a sacraficial Zinc Phosphate layer on the metal surface, this protects areas of the engine that rely on boundary lubrication. However this doesn't start to work until 80C. Magnatec additives work from cold.