Not too bad if it's up to their usual outstanding build quality. Replace those fans with some decent silent ones (without LED's) and it might turn out as a nice server/watercooling case. Just noticed it uses 14cm fans though, which is daft proprietary nonsense.
Second thought was "DVD drives go where?". Having them behind the fans seems like a bad idea; even one is going to kill the airflow somewhat. I also don't get the top fan, seems like that would interfere with the airflow as well.
We've seen sideways Optical drives from them before... if you're going to have ugly humps why not mount the optical drives like that or at a slight vertical angle (flush with the sloping front) in there and have a solid front with 3x 12cm fans and tons of hard drive bays. Put it together well and with the interior they have here, add a few points to attach radiators....another classic.