Guild names can be a maximum of 24 characters in length and must be at least 2. Guild names may not have three of the same letter in a row or two consecutive spaces and must conform to the naming policy, viewable here:
Below are guidelines to help you determine whether or not the name you have chosen is appropriate for your character, guild, or pet. Hopefully, we encompass all manner of barred names; however there may be inappropriate names which do not fit into any of these categories. We reserve the right to evaluate each incident on a case by case basis, and in extreme cases, take action beyond what is detailed here.
Highly Inappropriate
Names which fall under the following categories are deemed to be highly inappropriate. Clarification on what constitutes each category can be found by clicking on the links below.
* Racial/Ethnic/National
* Extreme Sexuality/Violence
* Sexual Orientation
* Obscene/Vulgar
Though we have varying tolerance for repeated abuse of each category, any name that violates one of these categories will most likely:
* Be forced to choose a new name next time the character is logged in
* Be temporarily suspended from the game
Moderately Inappropriate
Names which fall under the following categories are deemed to be mildly inappropriate. Clarification on what constitutes each category can be found by clicking on the links below.
* Harassing or Defamatory
* Blizzard Employees
* Inappropriate
* Advertising
Though we have varying tolerance for repeated abuse of each category, any name that violates one of these categories will most likely:
* Be forced to choose a new name next time the character is logged in
* Be given a warning
Restricted
Names which fall under the following categories are restricted and will most likely not receive an account penalty on the first instance. Clarification on what constitutes each category can be found by clicking on the links below.
* Trademarks
* Pure Gibberish
* Contain "Leet" or "Dudespeak"
* Titles (Does not apply to Guild or Pet Names)
* Real World References
* Partial or Complete Sentences (Does not apply to Guild Names)
Though we have varying tolerance for repeated abuse of each category, any name that violates one of these categories will most likely:
* Be forced to choose a new name next time the character is logged in
IMPORTANT
* Repeatedly violating any area of the Terms of Use (ToU), including the areas detailed above, will often result in temporary suspension from the game.
* This policy is not language-restrictive. Names that fall under this policy will always be subject to the repercussions listed, whether they are inappropriate in English or any other language.
* Questionable names may not be changed immediately, but at a later date, pending further review. Blizzard reserves the right to change any names we deem inappropriate or that violate policy.
* Players found to be in violation of the above policies may be assigned a randomly generated temporary name for their character, guild, or pet. An E-mail will be sent to the account's registered E-mail address with instructions on how to change his/her temporary name to one of their choice.