I may study advertising, but bloody hell how much perfume do we need this christmas?!

RandomTom

RandomTom

RandomTom

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Maybe it's because I notice these things more than ever but in previous years I've always thought that excessive toy commercials in-line with films and alcohol adverts made the biggest push for the Christmas period but bloody hell, perfume everywhere you bloody turn!

This thread is also geared to any economists who know anything about perfume or profit margins of products, surely it only cost peanuts to make once they've got their fragrance, so what's the highest marked up consumer good out there raping our income?
 
Man I am so bloody annoyed with this also.

Every time the tv goes to commercial break I am subjected to Kylie, The Beckhams, Sarah "Not an alien" Jessica Parker and a few others I am lucky to forget the name of.

I dont ever remember it being this bad last Christmas?
 
There are lots of adverts trying to flog smellies because people are programmed so much that they are unable to think for themselves, let alone have the imagination to think of an imaginative present or the whole concept of present giving. They give fragrance as a present not because they think the recipient will appreciate the luxurious gift but because their altered mind considers the advert is aspirational to them or it uses the old fall back - sex - to sell.
 
I was only commenting on this to the girlfriend last night!

I've started sky+'ing everything now and just watching it 20 mins after starting. I used to enjoy adverts :(
 
Gwyneth Paltrow and Kate Winslet have been roped in as well :/
I hate perfume, if anyone got my perfume for Christmas I'd hate it (I'm female). It's irrelevant since most of us shower every day.
 
My friends were talking about this too, perfume is totally overkill on tv at the moment, and everyone has their own purfume.

"Passion. Power. Intense. Darkness.... By Nitefly"
 
Yup,

It is one of the more extreme examples of a product being puerly about the brand and marketing, the damn bottle costs more than the smelly stuff.

It has become worse recently with that bird from sex and the city, The Beckhams, J Lo and I am sure I have seen Beyonce selling some.

Unless Beyonce has mad it herself by hand from ingredients from her own body :D i aint buying it. (both meanings of the word)


It could be a good gap in the market, a chain of stores selling purfume for the price it should be. the thing is people onlly buy it once a year. It would work for a while until everyone had some.
 
"Indulge in a fragrance that overclocks your whole body's aroma, increasing performance and raw sex-appeal. Only the best performance perfume."

"Cool, Passion, Silver, intensify your scent with Arctic Silver Fragrance."
 
justinwilkin said:
http://www.weebls-stuff.com/toons/Lovely/ [...]
Click to expand...
Good lord, is that what this Sarah Jessica Parker looks like? :eek: I'm far from being a fussy 'supermodels only please' person, but she is almost impressively unattractive.

Back on topic, I'm a bit of a perfume/aftershave enthusiast, and yes: with designer fragrances from 'well known, desirable, prestige' brands the juice costs little, the packaging and marketing cost a shedload. There are plenty of equally good fragrances in the Body Shops and Avons of this world; they're not cheaper because they are nastier [though they won't have employed good 'noses' to create the scents], it's just that they don't have to pay Nicole Kidman twelvety squillion dollars. It's very much a case of "here's the budget, what can we get for it?" for most, if not all, modern designer scents.

Having said that, there are perfumes out there that cost 4 or 5 times as much as Boots-counter bestsellers and even though their creators spend the money on ingredients and the best noses, there's still hefty profit margins, as perfume will always be perceived/sold as a thing of luxury.
 
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or theres also a selection of rather cheaper fragrances from firmilia brands like shell, BP, esso etc... my fav is V power. a spray in the morning, and im a head turner!
 
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