I have noticed that there is small number of guys on here that always go on about the EULA as if it was a special Commandment from god!! I suppose most of us on here know a bit about what it means but probably 90% of people who use PC's and ring up to get re-activated don't even have a clue about it!! I bet they haven't even read the info that comes with the windows software!
I can't see anyone (Jo public) being fined etc etc for not reading / abiding by the letter of the EULA.
I'm so sorry that I too fall into the "small number".
However I think you would be surprised about just how many people do care about license agreements.
Some of us are legal and want to remain so.
I have 2 PC's, 2 Laptops and a PDA in the house and every single one of those machines is 100% legal with reagrds licenses.
I have morals and I stick to them - I don't agree with any kind of theft, any taking of something you aren't entitled to.
If people aren't going to stick to the OEM license agreement that they agreed to when they installed the OS then don't bother buying it.
You might just as well go and download yourself a free copy as the two would be as legal as one another.
People ringing up and getting their software reactivated is not illegal - you can do it as often as you like, so long as the motherboard remains the same.
If somebody is buying an OEM copy of an OS then the chances are they have also built their own machines so are quite capable of reading the license agreement that they agree to by installing it.
Longshanks:
Seems you are extremely unlucky or maybe extremely lucky?
You said that you asked MS to reactivate your product after having a few dodgy motherboards over the years.
You've managed to have your MB fail within warranty each time and on each occasion had a new/different motherboard sent back under warranty?
Blimey - pretty amazing run of luck.
But of course if that is the case then MS will of course reactivate the product for you.
However as has been said above, just because MS activate an OS does not neccessarily make it legal.
Give me one OEM copy of Vista, 4 PC's and 2hrs and I bet I could get the same copy of Vista activated on each of those 4 PC's.
Wouldn't automatically make three of those installations legal.