First - the 7 year warranty, that's only surprising to us, in UK, the same car from Hyuindai, literally just different exterior (the i30) has 5 year warranty while Cee'd in US carry 10 years warranty. It doesn't mean Hyundai is less optimistic about reliability of the same base car than Kia, or that both manufacturers think the same car will break less in United States, it's just a matter of that extended warranty being included in the price of car in one form or another. So - as an example - in year six you can come back to main dealer to replace broken plastic trim, which costs them 50p to manufacture, but for those six years they get to keep you on short leash of rather pricey servicing, consumables or the warranty goes bye bye. It's not a bad deal and it's excercised in US for ages now - Ford Focus in UK has 1 year manufacturer warranty + 2 years dealer warranty, in Czech or Poland it's 2 years manufacturer warranty and in US it's 5 years bumper to bumper manufacturer warranty plus additional 2 years on drive train. What does that tell ya?
Now, the Cee'd. It's not a bad car as such, in the same way as Hinari microwave or Bush alarm clock is not bad "per say". It does the job. It has 4 wheels. It's improvement over previous Kia cars (which in all honesty, is not exactly hard to do). And among all the "European design" and "better materials" it's a product that is "almost as good as" rather than stand alone contender. It starts with design cues:
Inside space was sized for Astra, but it lacks the space of Astra
The boot measurement in litres was to challenge Focus, but it's nowhere near as big or practical for large items
Drivetrain was to match Civic but it's nowhere as precise, nippy or rev happy
Stability and driving experience was to match Golf, but it doesn't hold the road like one or drive like one
What it does however is ask for the price of every one of these cars. Kia Cee'd is not a bargain, it's not even reasonably priced for what effectively is The Bush TV set to your Panasonic or the Marks And Spencers jeans instead of your Levi's.
Personally I found Cee'd to be slightly crashy on town streets, and I can have crashy in Nissan Almera, for 3.5 grand less. I found it to be slightly numb and ever so slightly wobbly when breaking on motorway, and I can have numb and wobbly in Astra Club for 1 grand less. I liked mp3 socket, but hated violently rouge radio display which was hidiously difficult to read and, what's much worse, reflected in front screen. The soft touch plastics were ok, but it was more of a last decade Renault OK, than new Golf OK. And my overall feeling was that this car, is about half a decade too late. It is a good contender to the last Astra, not this one. It feels like old Civic, not the current one. It's alternative to the previous Octavia, not new one. Last Corolla. The discontinued Almera.
Looked at the estate as well, but mostly due to the price, decided there were simply better estates to be had for less money. The salesman said "yes but none will offer 7 year warranty". Which was true. But Kia Cee'd is not the kind of car which you would ever keep for 7 years. Even if it was to be just astravan for British Gas, it would still have to be 3 grand cheaper and serviceable on every street corner for 20p every 20,000 miles...