Only listen to those within a 5 mile radius of your home though.
Erm.. No. If you're on ADSL Max currently, you pretty much know what speed to expect, if you're on normal ADSL, you can get an
idea of what speed to get
here.
A 5 mile radius is also really rather too big to get an idea of what people get from their ISP as you will more than likely get people at the start and end of the exchange loop.
http://www.dslzoneuk.net/isp_ratings.php - Notice the top 18 have no ads on TV? And the 11 I can see in their with ads are all in the bottom half of the chart? Now factor in that the ones you see on TV will have the most customers, thus, the people in the 5 mile radius will more often than not be on one of those ISP's.
Answer me this, would you prefer one of the top 10 ISP's, with UK
only support, no Indian call centres here, or one of the bottom, with poor customer service? Yea, I thought so.
Back on the subject of 'free' gifts, sure, that's fine, and if they're happy with the product, AOL, in this case provide for their needs, even better, but how many people, with their 'bribe' in tow will now go and recommended that ISP to a friend?