I don't discount the scale of the matters, it's stating the plainly obvious to say a company the size of MS can absorb losses more easily than Sony can.Yes I understand where your coming from but you can't discount the scale of matters.
In its launch year the 360 was losing roughly $1.2bn - so pretty equal to what the PS3 is losing for Sony at this point in time. Last reports hinted at around $500-750 million loss a year on the 360 brand, but this was circa 2005/2006.
3 years ago it was also reported that Microsoft make a loss of $130 per 360 sale.
For Microsoft:
A $1.2bn loss in your launch year of a console isn't a daunting figure compared to what you actually gross per year - Realistically you'll make this up elsewhere in a month. The figure eventually fell to below $750 million
For Sony:
A $1.2bn loss in your launch year is surely a daunting figure when your total annual profits aren't even $1bn. This figure has remained pretty static for the last 3 years.
I except perfectly that both Microsoft and Sony have other divisions to create revenue. The simply fact is that Microsoft's entire company creates enough annual revenue to dwarf the figure that one division loses. Whilst Sony's annual revenue is actually less than one of the divisions losses.
In the large scale of things, surely the PS3 is doing more harm to the Sony company than the 360 is doing harm to the Microsoft company?
I just don't know why people continue to answer a question that I never asked.
