* e3 2008 Live Coverage Discussion *

JUMPURS said:
But why all the hype up till now? Surely they where confident the FFXIII announcement would be big anyway?

Just makes the whole thing look silly pulling it at the 11th hour.

Maybe it just isn't ready?
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But they didn't know how strong they would be in comparison to the Nintendo and Sony lineups.

It could well be significant that it was pulled after those conferences. It's possible that as you say, it's not exactly ready for showing, but MS were prepared to use it as their ace if it was required.

MS can probably feel they came out well on top even without something new from Bungie, so why waste the announcement when they can make a big deal of it another time?

All just guess work obviously, but that's where my money would be, and I certainly don't see it as the kind of big deal that headlines could potentially make out.
 
I haven't a problem with MS flexing their muscles here. They're the publisher, the ones paying for the whole thing. MS obviously feel they've done enough already to win E3, they don't want any attention away from Gears of War 2 and like the idea they can use this game as a big annoucement in one of the many forthcoming conferences.

It's a case of Bungie trying to show their independance and the publisher saying 'it's our game, you're the developer, leave the publishing to us'. Look what happened to their last developer that tried to go alone... Denis Dyack...
 
Abooie said:
I haven't a problem with MS flexing their muscles here. They're the publisher, the ones paying for the whole thing. MS obviously feel they've done enough already to win E3, they don't want any attention away from Gears of War 2 and like the idea they can use this game as a big annoucement in one of the many forthcoming conferences.

It's a case of Bungie trying to show their independance and the publisher saying 'it's our game, you're the developer, leave the publishing to us'. Look what happened to their last developer that tried to go alone... Denis Dyack...
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For third-party games, such as the game being developed by Bungie, a publisher does not pay for the game to be developed, the developer does. The money to develop the game comes from third-party investors, the developer themselves and advances in royalties from the publisher. This leaves the publisher with little real control over the game, so long as it remains within parameters set out in their contract.

The publisher is, however, generally in charge of all promotional and press activities relating to the game and it is this control that has been seen in this case. Their reasoning behind it has obviously been such that it has annoyed Bungie, judging by their responses. Can't be a good thing!
 
NokkonWud said:
Despite that, I think everyone here was expecting a lot more from Sony.
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No not really, they showed more games and more exclusives than the other 2 main conferences, a couple of newly announced games. The only thing they didnt have was a huge unexpected announcement ala MS FF13, the new dashboard thing was leaked a while ago. Sony did announce that PSN is going to work on PCs so you can add friends, chat etc etc, one thing that many people think it needed (including me). Whos to say between now and November Sony wont announce other updates to the firmware to take back any advantage Microsoft have with there new windows media player/vista looking interface, as sony dont have to stick with the 2 (or 1) update a year thing. TBH like i said all 3 PR disappointed me, with only Sony and Nintendo announcing new "big", as in disk based rather than DL games, and only Microsoft having a big announcement, even if it was a game going multiplat which wont be here till 2010.
 
Must have been ready for show if Bungie are annoyed that it has been pulled, certainly that's more evidence to me that the decision to pull was strategic.
 
Robert1986 said:
loldrums-1.gif
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This justs gets better and better the more times I see it. ROFL
 
LOL^

http://uk.gamespot.com/news/6194053.html?part=rss&tag=gs_news&subj=6194053

E3 2008: Bungie ditches teaser campaign, reveal
[UPDATE] After Halo-maker gates Web site with countdown timer, the developer abruptly cancels, apologizes for errant tease.
By Tom Magrino, GameSpot
Posted Jul 16, 2008 2:59 am GMT

A week ago, Bungie relaunched its long-dormant podcast in style, offering Halo fans more than 90 minutes of analysis as well as a tantalizing teaser about the studio's next project. In a bit of banter to close out the show, show hosts Brian Jarrard and Luke Smith hinted that Bungie had "something going on" July 14, a day that just so happened to coincide with Microsoft's E3 Media & Business Summit press conference.

With rumors of a Ghost Recon-like Halo spin-off swirling the weekend before E3, Monday came and went without any substantive peep out of Bungie. What the developer did do, however, is gate its Web site with a teaser image. The gate flashes a litany of warning messages that range from "Please remain calm" to "Final notice: bill past due" to "Pardon our dust" to "Proceed with caution."

Along with the messages, the page displays a countdown timer, with an end date of Wednesday, July 16 at 7:07 a.m. The time isn't at all an out-of-the-ordinary selection, considering that Bungie has gone out of its way to incorporate the number seven ad nauseum in its popular Xbox 360-exclusive Halo franchise.

[UPDATE] Not a minute after this story was posted, Bungie has updated its Web site, saying that it has decided to cancel its plans laid out above.

"For the last several months, we've been building toward a reveal of something exciting that Bungie is working on," said Bungie's Harold Ryan in a statement posted to the developer's site. "We were looking forward to sharing that with our fan community during the week of E3. However, those plans were just changed by our publisher. We realize that many of our fans are disappointed by this turn of events; members of the Bungie team share that disappointment. When the right time comes, we look forward to sharing this exciting announcement with you. Until then, we appreciate your continued support and patience."
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That was the main thing I was looking forward too...any further news on Bungie's announcement?
 
Hmm, what a shame, I checked the Bungie website the other day and wondered what the countdown was for.

Maybe something will still come? who knows. its a waiting game now though :0(
 
Booner! said:
Has Sony done a show yet? I haven't seen any news of anything big from Sony yet?? thought it was just the other two that had finished their shows.
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Yeah, Sony's was yesterday, Nothing much really from them, just announce a few new games (of which we already knew about), and talked a bit about Home, and then the rest was talking about figures and sales (and PS1, 2 & PSP).


They also shown a CGI trailer of a new game called MAG (which PS3 are calling their exclusive) which can be a 256 online battle. the CGI trailer looked pretty good.

Also shown Infamous which looked okay, again this was a CGI trailer, shown God of War 3, again CGI, erm... DC Universe, again CGI. :0(

Little Big Planet looked good, they actually used LBP in their presentation. which was pretty slick.

Edit: and how could I forget they did also show Resistance 2, which does look pretty sweet.
 
Last edited:
http://www.thestandard.com/article/0,1902,28385,00.html

But read this

Yahoo, Sony in Marketing Pact

Sony Corporation of America enlisted the help of Yahoo on Tuesday to unify its disparate content, electronics and Internet businesses.

The electronics and entertainment behemoth struck a strategic alliance with the Internet portal in order to beef up its Web presence and create a unifying Web site that will bring the company's film, music and electronics units under one umbrella.

The financial terms of the partnership were not disclosed, but Yahoo CEO Terry Semel said it "represents a solid financial return."

Structured in four parts, the deal will have Sony and Yahoo creating a cobranded site called "Sony on My Yahoo" that will offer Sony customers Sony-related news as well as new Internet-based services. Yahoo also will begin to offer Sony's inventory of electronics and computers on Yahoo Shopping, in hopes of increasing sales of its products at SonyStyle.com. But more importantly, the Yahoo technical team will help Sony create a consumer umbrella site, the Sony U.S. Group Portal.

Whispers of a deal between Yahoo and Sony had been circulating since March, when Sony of America CEO Howard Stringer was spotted in deep conversation with Yahoo founder Jerry Yang. Some expected Yahoo to take an equity investment in Sony's U.S. operations.

Stringer said discussions with Yahoo began almost two years ago and that since then he and Yang had discussed "a number of different relationships."

"Today's announcement is the beginning," Semel told reporters during a conference call. "We will continue to explore other opportunities between these two great companies."

"What we learn and where we go, it's too early to tell," Stringer added.

The two companies already collaborate on Pressplay, Sony's online-digital-music joint venture with Vivendi Universal. Yahoo was the first to sign on as a distributor for the Pressplay service.

For the past few years, Sony has shied away from making any bold moves on the Internet, as viable business models continued to elude both Japanese and American executives at the company. In many ways, that hesitation now looks like a smart strategy. Compared to most major media companies, Sony has lost little on dot-com enterprises. Disney, for example, reported $800 million in write-downs for losses from the Go Network alone.

Perhaps the most visible aspect of Tuesday's deal will be a marketing partnership between Yahoo and Sony Pictures Entertainment. Sony and the other Hollywood studios have watched as AOL Time Warner has used its online marketing power to squeeze dollars out of a summer movie release such as A.I. In the future, Sony will gain an online presence for its films through Yahoo, beginning with the upcoming Ali, starring Will Smith; Deeds, starring Adam Sandler; and The Panic Room, with Jodie Foster.
 
Did Capcom do a demo of Bionic Commando (or Rearmed)?
(I watched the new vid on Marketplace last night but missed their Press Conference)
 
scoopex said:
http://www.thestandard.com/article/0,1902,28385,00.html

But read this

Yahoo, Sony in Marketing Pact

Sony Corporation of America enlisted the help of Yahoo on Tuesday to unify its disparate content, electronics and Internet businesses.

The electronics and entertainment behemoth struck a strategic alliance with the Internet portal in order to beef up its Web presence and create a unifying Web site that will bring the company's film, music and electronics units under one umbrella.

The financial terms of the partnership were not disclosed, but Yahoo CEO Terry Semel said it "represents a solid financial return."

Structured in four parts, the deal will have Sony and Yahoo creating a cobranded site called "Sony on My Yahoo" that will offer Sony customers Sony-related news as well as new Internet-based services. Yahoo also will begin to offer Sony's inventory of electronics and computers on Yahoo Shopping, in hopes of increasing sales of its products at SonyStyle.com. But more importantly, the Yahoo technical team will help Sony create a consumer umbrella site, the Sony U.S. Group Portal.

Whispers of a deal between Yahoo and Sony had been circulating since March, when Sony of America CEO Howard Stringer was spotted in deep conversation with Yahoo founder Jerry Yang. Some expected Yahoo to take an equity investment in Sony's U.S. operations.

Stringer said discussions with Yahoo began almost two years ago and that since then he and Yang had discussed "a number of different relationships."

"Today's announcement is the beginning," Semel told reporters during a conference call. "We will continue to explore other opportunities between these two great companies."

"What we learn and where we go, it's too early to tell," Stringer added.

The two companies already collaborate on Pressplay, Sony's online-digital-music joint venture with Vivendi Universal. Yahoo was the first to sign on as a distributor for the Pressplay service.

For the past few years, Sony has shied away from making any bold moves on the Internet, as viable business models continued to elude both Japanese and American executives at the company. In many ways, that hesitation now looks like a smart strategy. Compared to most major media companies, Sony has lost little on dot-com enterprises. Disney, for example, reported $800 million in write-downs for losses from the Go Network alone.

Perhaps the most visible aspect of Tuesday's deal will be a marketing partnership between Yahoo and Sony Pictures Entertainment. Sony and the other Hollywood studios have watched as AOL Time Warner has used its online marketing power to squeeze dollars out of a summer movie release such as A.I. In the future, Sony will gain an online presence for its films through Yahoo, beginning with the upcoming Ali, starring Will Smith; Deeds, starring Adam Sandler; and The Panic Room, with Jodie Foster.
Click to expand...


LOL, says it all as to why Yahoo! are beefing up Sony in their articles.
 
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