While qwerty may have been wrong about this guy being emo, there is an emo style. IPopular culture is awash with ways in which we will label people in order to catagorize them into some kind of small package and many major music publications take advantage of this, using music as the tool to allow for this to happen.
The day we let fashion dictate what kind of music someone listens too, or what kind of music you should be making, is the day that the industry becomes yet another production line, just in the same way pop music has become
Running a music website myself, I'm not against the categorization of bands, or putting bands in genres. It makes my job distinctly easier. But when we start using genres of music to label the way people dress, or a style of fashion, it just descends into a complete farce.
I'm not sure why you're taking such umbridge to a musical genre being used to describe a style of appearance, it's hardly the first time. Punk, goth, electro, all of those could be used to describe an appearance which yes derives from the bands and fans but obviously isn't limited to them or a requirement for the band.
Your appearance doesnt dictate what you listen to and it's all to do with how the bands look, nothing to do with kerrang and co.
The responsibility you can lumber them(kerrang, MH, terrorizer etc) with is deciding what this month/years musical flavour is and that will influence the bands that the kids idolise and a follow on from that is the stylistic influence. You may know what you're talking about when it comes to music but when it comes to music culture it appears you do not.
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