Having had a good look round and weighing my options re. bang for buck I've ordered a
Sony KDL40V4000 40" LCD with free* Sony BDPS350 Blu-Ray.
I know what you're all thinking but I got all this for £699.99 incl. delivery. The TV alone would have cost c£630 and I get a £250 blu-ray player which will do very nicely in the lounge along with the Wii. It will work with my harmoy remote and my mrs is very very happy. I was very close to getting a PS3 but this way I get blu-ray and the TV for almost £250 cheaper than I first thought I was going to. When there are some exclusives I really want to play (rpgs) I'll probably still get a PS3 but the time isn't right for me and 360 has enough games for the rest of the year to keep me happy. This way I also won't lose my 360 fan-boy moniker
I've got a week to get the room ready and consider sound options.
Thanks for all the input even if though several of you did get a tad carried away...