Looked at the monitor for a while and the term "value" made me wonder as well.
Personally I dont know much about the company that makes them
Eventually went for it and its the best money I've spent on my PC.
I'll be honest with you I dont know how people decide how black, black actually is.
I sit in front of my monitor not way off to the side so I couldn't care less about viewing angles.
It looks fantastic to me whether its playing games, watching hi-def content or running apps.
If you need a monitor where blacks must be = to the darkness of a black hole then get the 30" Dell and pay god knows how much.
You do after all only get what you pay for and I reckon this is a bargain for the price.