1: GOA Suck! Good at running the actual servers and patching but terrible at everything else (building a website, getting thier ar*e in gear, providing updates to customers, deploying databases etc).
2: Public Quests rock as do Scenarios.
3: Witch Hunters really are a glass cannon!
4: White Lions aren't for those who can only concentrate on one thing at once (ahem

ops: )
5: Questing is very good - everything I'd read said not to expect WoW quality but I think it's pretty much even.
6: Empire starting zone seems the best of the Order - burning windmill gave me goose bumps when I first saw it.
7: Providing just the right "hook" for my play style/time constraints. Yes, it's the first thing I want to do when I get home from work BUT I can also put it down when I need to do something else - i.e. work on the car for example.
8: You can duck in and out of it if you only have 20 mins to spare - scenarios are a very valid way to level and you have fun pvp'ing at the same time.
9: Order seems to have a mature player base - very little nonsense in public chat channels so far.
10: PVP - yes, there is the zerg BUT in a close nit group you have the ability to be very creative. I have found as a WH I can really turn the tide of battle by taking down healers from the flanks whilst my warband charge head on in. Ok, so I normally die instantly after that first kill but it's satisfying to see the opposing side crumble because of my "tactical strike"
