Why, all of a sudden, are people going mental over this brand? A brand, from what I can tell, is aimed at golfers? Everywhere I seem to look I see that damn golden bird logo on an *insert pastel colour here* jumper.
Is this the height of cool nowadays and I've missed the boat? Not that I would buy it anyway just to be 'in' (plus they're extortionately priced), but can someone tell me why they seem to be the 'must have' item at the moment?
I thought society (well except for chavs with their need to be recognised by their brand - Burberry Caps, MACKENZIE shirts etc) was past buying items purely on the strength of a brand? I'm aware many people will buy the same Topman/River Island stuff, but surely a cardigan from there is the same as one from L&S but costs half the price? I guess it's that 'cool' logo?
In fact, no, scrap that last point. I can see why people would buy designer - to get items which make them different as it's not an 'off the rack' item. Exclusivity. However, surely this point is moot when you're buying designer golfing jumpers, with a gaudy bright logo, which makes you look more similar to others due to them wearing the same.
I actually don't care about fashion but would say I dress quite well. The reason I am asking, is on seeing a group of guys (presumably going for a night out in Nottingham city) all wearing a L&S jumper (one in a cardigan), I just wanted to know what the big deal was.
Ta.
Is this the height of cool nowadays and I've missed the boat? Not that I would buy it anyway just to be 'in' (plus they're extortionately priced), but can someone tell me why they seem to be the 'must have' item at the moment?
I thought society (well except for chavs with their need to be recognised by their brand - Burberry Caps, MACKENZIE shirts etc) was past buying items purely on the strength of a brand? I'm aware many people will buy the same Topman/River Island stuff, but surely a cardigan from there is the same as one from L&S but costs half the price? I guess it's that 'cool' logo?
In fact, no, scrap that last point. I can see why people would buy designer - to get items which make them different as it's not an 'off the rack' item. Exclusivity. However, surely this point is moot when you're buying designer golfing jumpers, with a gaudy bright logo, which makes you look more similar to others due to them wearing the same.
I actually don't care about fashion but would say I dress quite well. The reason I am asking, is on seeing a group of guys (presumably going for a night out in Nottingham city) all wearing a L&S jumper (one in a cardigan), I just wanted to know what the big deal was.
Ta.