I agree with the stuff like that article mentions regarding Fowler in 97 revealing a tshirt about sacked dock workers (why he should be fined at all for something like that is beyond stupid)
I dont agree how any club should orchestrate something so massive about a murder case though, and AFTER the Norris case regarding the goal celebration they know the FA is being strict about this kind of thing and then do something even more obvious (shirts while warming up and then the mosiac also and the half time comments/leaflet stuff)
doing ONE of those things - even the mosiac before/during the game and sure , highlight an issue as it WILL be shown on tv but not everything