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UK's LOWEST PRICE - Sapphire ATI Radeon HD 4870 1024MB GDDR5 GFX Card - £144.99 +VAT

explicit4u said:
but to get two of these it will cost about £6 less then get a 4870x2 and the single card performs better. However if OCUK did something like this with the 4870x2 i will post it everywhere and snap one up my self. Im not complaining but why is OCUK doing all these sales?
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No doubt it's profitable:

i) Maybe they'll make more profit on these cards alone due to an increase in sales volume. There must be plenty of people considering a new card but who haven't quite decided to buy one yet. Maybe they'll wait a month with their current graphics card, maybe something else will come out by then...you know how you can carry on buying nothing like that. A time-limited sale is a good way to tilt the balance into them buying something. I am one such person - I'm sure there are others.

ii) Starting an upgrade chain. If I buy this card, and I probably will do so tomorrow, I'll be giving serious thought to a new monitor to go with it because my current monitor would then be a bottleneck on my gaming (i.e. this card could cope with a higher res than my monitor can support). If I did buy a new monitor, I may as well get a full HD one since my monitor is also my TV. I won't be the only person following an upgrade chain, not by a long chalk. People with a slightly older CPU might buy a new one so their new graphics card won't be held back. Or more memory. Or maybe they've got one already and buy this for crossfire...but they'd need a new motherboard for that (how many people have boards with the 16/4 PCI-E lane split that ruins crossfire?). And maybe a new PSU to go with their new motherboard, new CPU, new memory and crossfire...a lot of sales could come from a graphics card on special offer for a week.

iii) Winning customers over competitors. A random person is going to buy a new 1GB 4870, they've already decided. Do they buy one for £167 from OcUK or an absolutely identical card for £210 from somewhere else? They'd need a very good reason to pay the extra £43 for the same card.

iv) New repeat business. Plenty of repeat business in PC hardware and many people stay with the same shop. I could wallpaper my bathroom with receipts from OcUK. I'm sure some people here could wallpaper half their house, if they have kept the receipts. Repeat business starts with your business attracting the first sale rather than a competing business.

v) The interest generated serves as an opportunity to showcase customer service to potential new customers and potential new repeat business customers. Slackworth picked up on this opportunity brilliantly in post 34.

It's all good for business.
 
Angilion said:
No doubt it's profitable:

i) Maybe they'll make more profit on these cards alone due to an increase in sales volume. There must be plenty of people considering a new card but who haven't quite decided to buy one yet. Maybe they'll wait a month with their current graphics card, maybe something else will come out by then...you know how you can carry on buying nothing like that. A time-limited sale is a good way to tilt the balance into them buying something. I am one such person - I'm sure there are others.

ii) Starting an upgrade chain. If I buy this card, and I probably will do so tomorrow, I'll be giving serious thought to a new monitor to go with it because my current monitor would then be a bottleneck on my gaming (i.e. this card could cope with a higher res than my monitor can support). If I did buy a new monitor, I may as well get a full HD one since my monitor is also my TV. I won't be the only person following an upgrade chain, not by a long chalk. People with a slightly older CPU might buy a new one so their new graphics card won't be held back. Or more memory. Or maybe they've got one already and buy this for crossfire...but they'd need a new motherboard for that (how many people have boards with the 16/4 PCI-E lane split that ruins crossfire?). And maybe a new PSU to go with their new motherboard, new CPU, new memory and crossfire...a lot of sales could come from a graphics card on special offer for a week.

iii) Winning customers over competitors. A random person is going to buy a new 1GB 4870, they've already decided. Do they buy one for £167 from OcUK or an absolutely identical card for £210 from somewhere else? They'd need a very good reason to pay the extra £43 for the same card.

iv) New repeat business. Plenty of repeat business in PC hardware and many people stay with the same shop. I could wallpaper my bathroom with receipts from OcUK. I'm sure some people here could wallpaper half their house, if they have kept the receipts. Repeat business starts with your business attracting the first sale rather than a competing business.

v) The interest generated serves as an opportunity to showcase customer service to potential new customers and potential new repeat business customers. Slackworth picked up on this opportunity brilliantly in post 34.

It's all good for business.
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Good post. :)

As you say, it keeps both new and existing customers happy. When I worked in sales at a lage retail machinery store,(Before the web exploded) we worked out that it cost the company £60-80 for every new customer that walked through the door. This was based on marketing/advertising costs.

Keeping your existing customer base happy however, costs almost nothing.;)
 
Whats the odds one of these would work on a Tagan 480w psu?

bare in mind that the rest of my system is pretty minimal. Only 2 hard drives, 1 Cd drive. then just the standard cpu/mobo/ram :)
 
Ok guys, I will get the card out + a reference card and do a comparisson.

Nothing to measure noise so I will just use mine, Slackworth, Ace Modder and AndyOcUK's ears!

Will report back, got to install windows first. :)
 
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