Please remember that any mention of competitors, hinting at competitors or offering to provide details of competitors will result in an account suspension. The full rules can be found under the 'Terms and Rules' link in the bottom right corner of your screen. Just don't mention competitors in any way, shape or form and you'll be OK.
one minor suggestion: When choosing to view inc. VAT prices, why not eliminate the ex. VAT prices ?
Reading in reverse (and it is better) it's a bit like "and here's what you could have won"
Because businesses don't pay VAT, so it's easier to compare ex. VAT prices.
I know that but now that there is the option to display either, anyone choosing to display inc. VAT prices wouldn't want to see ex. VAT prices.