I know, it's a load of bull**** dreamt up by the advertisers. She's a shallow bugger at heart, bless.
I just really dont get it. My brother and his missus have been having huge rows because the 6 nations England game is on at half 5 on Saturday night, and he wants to watch it. Any other time she'd be like "Yeah course you can" but because its Valentines, shes turned into this she-devil demanding he miss the rugby and take her out "because of what day it is!" What like its a Saturday?
I would much rather someone made a fuss of me and took me out for a nice dinner because they wanted to, rather than because someone decided thats the day you have to show someone you care.