Soldato
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http://www.eurogamer.net/articles/nintendo-wii-price-to-rise-for-uk-trade
"Nintendo has said that it is to raise the price of the Wii in the UK due to the depreciation of the pound, GamesIndustry.biz reports.
The system has a recommended retail price of GBP 179.99 in the region, and with a price hike of around GBP 18 - 20, will put considerable pressure on retailers' margin.
"Due to the severe and continuing depreciation of the pound, we are, unfortunately, having to raise our trade price to UK retailers of Wii hardware," said the company. "The price that they then offer to consumers is, of course, up to the retailers."
"We are only - reluctantly - raising our trade price now to retailers due to unprecedented and sustained depreciation of the pound. This is a problem brought about by extreme currency fluctuations that are a symptom of the global economic situation," said Nintendo.
Major retailers such as ****, ************, *** and the supermarkets often offer bundled software deals in-store to increase margins on hardware."
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TBH I can't see retailers not passing that extra cost onto the consumers, If the Wii does go up to £199 at retail, that will mean its £70 more expensive than the entry level Xbox 360 (arcade), and only £80 away from a PS3 with Killzone 2, this can only improve 360 and PS3 sale surely ?, or do you think this will have little impact to Nintendo's momentum ?
"Nintendo has said that it is to raise the price of the Wii in the UK due to the depreciation of the pound, GamesIndustry.biz reports.
The system has a recommended retail price of GBP 179.99 in the region, and with a price hike of around GBP 18 - 20, will put considerable pressure on retailers' margin.
"Due to the severe and continuing depreciation of the pound, we are, unfortunately, having to raise our trade price to UK retailers of Wii hardware," said the company. "The price that they then offer to consumers is, of course, up to the retailers."
"We are only - reluctantly - raising our trade price now to retailers due to unprecedented and sustained depreciation of the pound. This is a problem brought about by extreme currency fluctuations that are a symptom of the global economic situation," said Nintendo.
Major retailers such as ****, ************, *** and the supermarkets often offer bundled software deals in-store to increase margins on hardware."
-------------------------------------------
TBH I can't see retailers not passing that extra cost onto the consumers, If the Wii does go up to £199 at retail, that will mean its £70 more expensive than the entry level Xbox 360 (arcade), and only £80 away from a PS3 with Killzone 2, this can only improve 360 and PS3 sale surely ?, or do you think this will have little impact to Nintendo's momentum ?
