Oh dear, poorly applied waterborne basecoat strikes again
That panel has been refinished (resprayed) in the past, and insufficient drying time for the base (colour) coat has caused poor adhesion of the clearcoat (lacquer). It would almost certainly have come off by itself eventually, when stone chips created a starting point for water ingress and delamination, but you've helped it on its way.
As said above, another respray is the only cure, but make sure that whoever does it removes all of the remaining clearcoat rather than just painting over it, or you'll just have the same thing all over again. A good blast with a high pressure airline from close range will probably have it peeling off in sheets.