lol bright side of news

[Lightnix]

http://www.brightsideofnews.com/new...t-blast-amd-for-their-gpu-product-policy.aspx

Long story short: BSN writes article about how AMD/ATi are treating gainward unfairly in graphics cards, and their only current banner advert is one for a Gainward Nvidia card.

I always did think that acronym was a bit suspect.

 

[chaotic_uk]

nvidia proberly offered them some more money lol

 

[Big.Wayne]

Thought that was quite interesting!

The reason why AMD allegedly did not sell 4770/4890 chips to Gainward was the Radeon 4850 card with GDDR5 memory. Partners did not like what Gainward did, ATI requested that Gainward stops advertising and selling the 4850 GDDR5 card. Gainward refused to do so. This was followed by the lack of 4850 chips for Palit, and the "punishment" was the lack of any 4770/4890 allocation.

Seems like a bit of a grey area, how much control can AMD/ATI have on how a product is released? like which cooler/clocks/PCB the product has?

Best guess would be AMD wouldn't want their name tarnished if Palit released a hybrid product that crashed a lot of caused a lot of issues for the end user?

Joe Public maybe wouldn't see the Palit connection and perhaps think its a carp ATI product?

 

[Mojo]

It sounds like AMD/ATI had an exact idea of what their lineup would be, and didn't want anyone changing it in ways they couldn't predict. A 4850 with GDDR5? That's basically a downclocked 4870. imagine a 4850 within 5-6% performance of a 4870, ATI wouldn't have sold a single chip

 

[drunkenmaster]

yes, though the main thing seems to be palit wanted to make a much cheaper version of, well, everything, and it failed QA testing and was deemed unreliable, if it was or wasn't who knows, but when you start to skimp on componentry its more likely than not that reliability decreases. Considering if a card fails, because Palit skimped on the costs, the end user runs around saying their "ati" card sucks balls and don't buy one.

ATi have more than every right to deny a 3rd party company from doing so. Whats most ridiculous is that ATI parts for well, a year have had far far higher profit margins on them, while almost every Nvidia partner has been screwed left right and centre on prices so they are putting out tons of cards with almost no profit per card.

So why in their right mind would Palit have a go at ATi, when you would safely assume that if they sold say 1000 of any ati cards at the moment, they'd make more profit than selling 1000 of any Nvidia cards, and with Ati gaining marketshare by the day, its just nuts to make them mad.

Its all very strange and i think quite rightly, no one reporting on the article can quite work out why Palit have done it.

 

[EvilOne]

ATI have to retain some control over the products. Things like 4890 there are lots of partner's custom cards, but adding GDDR5 to a 4850 when they where asked not to (as it changes it into a 4870), is going too far.

 

[spookywillow]

It sounds like AMD/ATI had an exact idea of what their lineup would be, and didn't want anyone changing it in ways they couldn't predict. A 4850 with GDDR5? That's basically a downclocked 4870. imagine a 4850 within 5-6% performance of a 4870, ATI wouldn't have sold a single chip

but xfx has a 4850 out with GDDR5, have they been told to stop selling and advertising it?

 

[Lightnix]

but xfx has a 4850 out with GDDR5, have they been told to stop selling and advertising it?

They do? They don't seem to have it listed on their site.

If you mean that listing on a competitor's site, actually looking at the listing reveals it was a false description and the card listed is actually a GDDR3 model.

 

[mmj_uk]

Thought that was quite interesting!



Seems like a bit of a grey area, how much control can AMD/ATI have on how a product is released? like which cooler/clocks/PCB the product has?

Best guess would be AMD wouldn't want their name tarnished if Palit released a hybrid product that crashed a lot of caused a lot of issues for the end user?

Joe Public maybe wouldn't see the Palit connection and perhaps think its a carp ATI product?

A 4850 with DDR5 is a superior product, it sounds more like they don't want too much competition amongst their vendors because that would play into Joe Public's hands at their detriment.