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AMD beliefs: DirectX 11 Radeons pleasantly fast

Soldato
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AMD's Developer Relations Chief Richard Huddy demonstrated the abilities of the first DirectX 11 graphics card from the Evergreen series. He is sure that the DX11 graphics cards will be a pleasant surprise when they are released later this year.
Richard Huddy, AMD's boss of the Developer Relations department

Richard Huddy, AMD's boss of the Developer Relations department [Source: view picture gallery]
AMD's Evergreen family of DirectX 11 compatible graphics card is supposed to be launched in 2009 - the GPU manufacturer is quite sure that it will be possible to offer DirectX 11 cards in time for the release of Microsoft's Windows 7 on October 22.

According to AMD's head of the Developer Relations department, Richard Huddy, AMD expects to be surprise the customers with the performance of the Evergreen cards. Mr. Huddy said:

"I would say we don't make money by delivering slow hardware. Our expectation is that we'll give you a really pleasant surprise this year when we ship our DX11 hardware."

After that he ran several DirectX 11 demos that demonstrated the advantages of Hardware Tessellation and DirectX 11 Compute Shaders on appropriate DirectX 11 compatible graphics cards. As it has already been the case at the Computex AMD concealed the real performance of the graphics card - accordingly the fps values visible on the display are not representative for the final products. The Evergreen card with a dual slot cooling solution is, according to Huddy, neither an entry level nor a high-end product - it is supposed to be part of the product array above 100 USD.

Below the video interview with Richard Huddy you can find an example for the DirectX 11 Tessellation Wireframe Mode.
pcgameshardware
 
All they are saying is that they will be faster, harder to dissapoint realy seeing as they are next gen cards, why would a GPU develepor bring out a new card that is slower?

I think they played this well, they are not overhyping their cards, just stating the relatively obviouse.
 
If they can bring out a single GPU based card thats worth an upgrade from a GTX280 then i'll be all over it, i'm not the kind to wait and see what the competition has to offer to be honest.

Doubt i'll bother with the X2, my experience with two HD4850's and the 4870X2 havent been great.
 
Wonder if theyl promote it with ridiculous crap like this again -

directx10_sc.jpg
 
If DX11 then would imagine Windows 7, unless DirectX11 is going to be made available to Vista as well.

Then again they may decide that most people are going to upgrade from Vista to Windows 7 anyway and not bother. After all MS didn't make DX10 available to XP.

I certainly plan on going from XP to Windows 7 and just bypass Vista completely.
 

I can see the marketing now. DX11 makes black people turn white!

I am really hoping this isn't an offical comparsion. Differently lit, different textures and god knows what else.

They may as well take a picture of an orange in DX10 and then use a space shuttle launching for DX11 and use that for comparison.
 
I can see the marketing now. DX11 makes black people turn white!

I am really hoping this isn't an offical comparsion. Differently lit, different textures and god knows what else.

They may as well take a picture of an orange in DX10 and then use a space shuttle launching for DX11 and use that for comparison.

Thats the MJ effect. ;)
 
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