My guess is to fool the Vista haters into buying Windows 7. It seems to have worked as the sales have out stripped Vista already. I can for the life of me actually see what the huge difference is with W7 and Vista apart for a few (fairly useless) gimmicks really. I do love the background fade though, hate the new Virtual pc. Yes it could easily have been similar to XP's sp2 which is sort of what I feel W7 is to Vista, if you see what I mean. I certainly do not feel the urge to part with my cash for it.
since when did MS release major os and add functionality in service packs. It's a new os as it is substantially revised and has lots of added applications and support.
One huge list of new features
http://en.wikipedia.org/wiki/Features_new_to_Windows_7
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