Having done some logo work for my own internet based business, I think it works but not against a bland white background. I'd have used different contrasting colours for more impact.
Oh and if it were me, I'd have actually sold the design rather than accept a prize, of what presumbly cost the company very little.
It is apparent to me that you and a few others commenting here might not have seen the original 'design the logo' thread which I think ran back in March. There probably isn't an area that wasn't discussed at length, however certain participants were clearly skilled and experienced in the field of design whilst others with respect were less so.
Every marketing agency, design house, branding specialists, ad agencies for commerce and ATL OTL BTL etc all have thier own take on what comprises good design. One of the consistenctly recurring themes covering logo work however imply that logo/sineage is about a good working font and simplicity in a logo or signs message delivery, basically meaning what you see should generally be instant. Classic clarity examples being most road signs etc, and recognisable being like Coka Cola, Pepsi, ICI, Phillips, and so on. Like icons, but, the often overlooked cruncher is that colour is not a major factor in logo design work. It plays it's part but certainly not in the way that it used to anyhow, and that is what your average professional would tell you too. I'm saving you that trouble I hope - having worked in the design field myself for twenty years. You can change colours any which way you like at any time, but unless the background is an actual itegral part of the design, white is usually the shade of choice, or at least a colour that matches the environment or building upon which it is placed more closely. The white background in this case is such because it is merely a backdrop against which the logo delivers. Introduce colours into that background and immediately the logo over it is less visible or obvious to make out.
It works because it is fundamentally simple as a logo design, and the sign as a work is uncluttered in just the same way (as it should be). You cannot argue that the sign isn't readable at a given angle because quite simply the sign isn't meant to do that. Most of the rest of the world is out there, not standing under it or so close. Signs that ARE meant to do that tend to be plastered upon cylinder or circular shaped displays. Few outdoor signs can be read so clearly at more acute angles, and thats the thing. Nothing about this OcUK sign is particularly bad at all imho.
