All State promotional people, referred to as Jagerettes and Jager Dudes, create awareness of Jagermeister through personal appearances, usually in teams of two at bars, pubs, restaurants and special events, such as concerts, trade shows, and conventions. During these appearances they educate consumers about Jagermeister.
Among their topics:
The origin of the product.
The legends associated with Jagermeister.
The herbs, roots and spices in Jagermeister.
The many ways to mix Jagermeister and the correct way to serve it.
Jagermeister's National and International popularity.
The Jagerettes/Jager Dudes educate through conversation with consumers and wait staff. In markets were permissible they promote through the use of product related games such as "Jager Trivia" and raffles. The Jagerettes/Jager Dudes also decorate the establishment using various promotional items (where permissible).
Jagerettes/Jager Dudes are not allowed to provide services to the establishment, i.e. they do not serve alcohol during promotions and they do not handle money. The Jagerettes/Jager Dudes are not permitted to drink any alcoholic beverages while working. All Jagerettes/Jager Dudes must be at least 21 years old.