I prefer understated looks myself, clean lines and as little in the way of flashing lights, windows, fins, spoilers, scoops or go faster stripes as possible.
A big black box is nice, although not shiny. I think features and build quality are more important than looks, but looks are important none the less.
Wghat I like about Lian Li is, on the whole, they get a good balance of both.
That's exactly why I went for my B25B over other cases on the market, most are full of scoops and plashy lights, even the P182 (and derivatives) has fallen for it.
The only issue with Lian Li is the lack of smaller cases, most are full towers. Come on Lian Li, even your "small" cases are huge (the B25B for example), make some small ones.
Actually I have another couple of small gripes as well, the price... and the aluminium construction, it's so light it causes problems with resonance, unlike heavier steel cases. However I think it's going to be a long time before I find something better than my case at the moment.
I think thats the Lian Li PC-A10.
Looks nice whatever it is, partly because it looks like the B25, except it has a stripe instead of a blue circle.

That begs the question though, why is it so much more expensive?
EDIT: Having said that the B10 seems to have sorted all the gripes I have with the B25. Decent looking sturdy anti vibration HDD mounts instead of a cheap looking alu frame with some gromits, a top IO plate instead of a side one (cases normally go in slots, so I can't use usb sticks in the side USB socket, and even wires are difficult to put in), and perhaps a bit more padding/less obtrusive side panels.
Anyone know the dimensions of that HDD holder? As the case is almost identical in size to the B25 that holder may just slot in, it also looks like it could be easily modified to suspend the HDD's?