went down to my local big sainsburys this morning (as you do) and the queue was about 80 people long when i joined at 7:40 ish. By the time the doors openned at 08:00am it was easily 125+
Inside it was absolute madness. Plan was supposed to be that you went inside in order, picked up an empty box, then went to the checkout to pay. But people started using all the checkouts, including the ones that didnt have any games behind the counter. So they got somebody going round the que swapping boxes for games. Then others who had just wandered in and bypassed the que started getting games even though the empty boxes had run out. The guys on the entertainment checkout stopped her, but she'd already handed out about 10 to people that didnt have boxes by that point.
As i was leaving at 08:15, they'd only got 2 boxes left and were in the process of shutting the other tills down, and getting security next to the tills that were serving. Madness isnt the word.