Beautiful People managing director Greg Hodge said: "Asking why British people are doing so badly is a tough question.
"It hurts me - I'm English.
"I think there is less emphasis on appearance in the UK than overseas.
"If you go to some countries they are very into how they look - very health and body conscious.
"The UK attitude is a bit more about kicking back and relaxing, and having a few drinks in the pub after work."
He obviously haven't been to Brent Cross shopping mall on a Saturday afternoon. I'm pretty sure there is a 'dressed up ugly people' convention going on there. They certainly try but about 90% of them is failing hard.