I agree...Some of the prices they've had up during the sales are more akin to what they should be all the time so yea it's a shame they all go up again!
Problem is i only want my games on steam now....I haven't paid more than £20 for a game since Half Life 2. Even above £15 is rare for me.
It's amazing how cheap stuff can be generally if you're prepared to wait a little while.
Need for Speed Shift for example, that's what 2 or 3 months old? £16 or less at over 10 different retailers now. If you can resist buying games the week they come out then it's rare you'll need to pay more than about £15 for anything.
Well in that case you have to be prepared to pay a premium for your desire for convenience.![]()
I think the stats for this sales period could make interesting reading, it may show that games are more price-elastic than the industry currently realises.
In particular I think there is a lesson to be learned here regarding getting revenue from older titles. Traditionally you see old games either be out of stock in traditional retailers, or retain their price too long (say £10+ for a 3 year old game). But via Steam they can either bundle them in collector's packs, or sell them individually for a couple of quid. Thereby (taking bandwidth/marketing costs into consideration) gaining an additional revenue stream from existing IP.
I think the stats for this sales period could make interesting reading, it may show that games are more price-elastic than the industry currently realises.
In particular I think there is a lesson to be learned here regarding getting revenue from older titles. Traditionally you see old games either be out of stock in traditional retailers, or retain their price too long (say £10+ for a 3 year old game). But via Steam they can either bundle them in collector's packs, or sell them individually for a couple of quid. Thereby (taking bandwidth/marketing costs into consideration) gaining an additional revenue stream from existing IP.
I've seen Steam hype recently over a few forums and it's obvious the masses are taking part. They must be doing well to say the least.
I think the stats for this sales period could make interesting reading, it may show that games are more price-elastic than the industry currently realises.
Trouble is, half the hype is purely because of the marketing aspects. One day sales, starting off with a fantastic deal etc. etc.
If the prices were just slashed by 33% across the board permanently it wouldn't see anything like the same amount of sales as being 33% off for one day only.
I never really pay full price anyway, I only ever buy games if they're on a deal or old.
That said, I can't believe how many people are paying £40 for MW2... I cannot think of a more expensive PC game than that!