By believing marketing departments, just like you: Go to check fuse box of your house and then tell us how many power lines your house has.Where do people get these crazy ideas from? The cable design comes from the PCIe power specification, not ATI or NVIDIA, they use the same design!
There aren't any separate 12V rails in PSUs but only one current source and artificially current limited wire groups! Corsairs, Seasonics and other UL Level 6 PSUs (not much others) just wipe their rears to those limits and give 12V out from any cables.

