I'm not even a fan of Avatar but James Cameron deserved to win best director imo. He's pretty much invented the ability to shoot 3D live. Something that will be used for years to come.
Box office success doesn't necessarily constitute it as 'good' it just means it appealed to a wide target audience and was marketed very very well. Look at amazing films like A Prophet, The White Ribbon or even An Education and then compare their profits.
At the end of the day the film industry is a business, in particularly Hollywood.
This site uses cookies to help personalise content, tailor your experience and to keep you logged in if you register.
By continuing to use this site, you are consenting to our use of cookies.