They made their most cash on things like 260-295gtx, those have not been in production since October, you can't go 5 months without selling much of anything and survive. As they, and Evga and a couple others were just really trying to break into the UK/Euro market they were more an enthusiast brand than full range including the large volume sales of low end cards, they just aren't selling those in Europe, while in the states they sell a lot of those types of cards.
Any company will struggle when the bulk of things it sells, simply isn't in production, considering Fermi is set for miniscule supply its not going to save them, we knew several partners were in the process of shutting down European supplies, for well, 6 months.