Imagination Announces Quarter of a Billion PowerVR Devices Shipped

[Pottsey]

Some interesting facts in this press realise. 25,000 games made for PowerVR mobile devices. The market size is now bigger than current generation handheld consoles and the market looks to overtake PC’s by 2012
http://www.imgtec.com/News/Release/index.asp?NewsID=540

http://brainstormtech.blogs.fortune...ted-interview-with-nvidia-ceo-jen-hsun-huang/

A funny video of Nvidia’s CEO talking about the mobile market. Check out his face when asked about Apple products. Its great how he says no we are not in any products, no we are not used by Apple. But everyone else will use us. Who is this everyone else?

I think he is right in what he says about the Mobile market but I believe Nvidia have to little too late.

 

[drunkenmaster]

wait, in the second vid he seems to be suggesting that they and Intel had a crosslicencing agreement like Intel and AMD have, thats utter crap firstly, he's saying Intel wanted their gpu's in their chipsets and CPU's.

Isn't it a case that Nvidia only had a licence to produce their own intel chipsets based on, up to that point S775 technology. Its possible other than cash for the licence Intel did have the rights to utilise some of Nvidia's tech, but in reality the only thing that happened was they had a licence to make chipsets, Intel never used any of their tech in anything of theirs and they simply decided they wouldn't extend the agreement any further as you'd expect i7 socket stuff wasn't included in the old agreement and they didn't renew it basically to cover new tech?

EDIT:- lol, further into it Intel are apparently making it worse for customers, because so many customers want 2 gpu's inside their netbooks and things. He sounds deluded, which isn't new, Intel don't have to grant them a licence to make i7 chipsets, they granted them a licence previously because it suited Intel to have some higher power IGP Intel setups available without they themselves investing heavily in better IGP's for Intels own chipsets, their crap low speed ones are ample for what they want. With the i7/i5 socket being the start of them offering more powerful gpu's withou the cpu package, theres simply no benefit from Nvidia make chipsets for them, thats the whole argument.

I do wonder how much cash he'll throw down the drain on the lawsuit, like on so many other things he's done in the past 18 months.

 

[Pottsey]

I never understood all this cross licensing Nvidia GPU’s for use in Intel CPU’s and chipsets. As far as I can tell Intel ended up using PowerVR GPU’s integrated into the chipsets and CPU. How can Nvidia bring a lawsuit to Intel when Nvidia stuff wasn’t used in the end?

Perhaps Intel looked into Nvidia and didn’t choose them and that’s what upset him?

 

[drunkenmaster]

WEll the main lawsuit and counter lawsuit was Nvidia started developing chipsets for i7 setups, but it uses the new interface, I've forgotten the name but it's basically Intel's version of hypertransport links. Apparently that wasn't covered in the agreement, because it hadn't been invented yet. Nvidia assumed Intel would as per previous new techs, allow them an updated licence so they could continue making Intel chipsets, Intel realised it didn't need or want the competition especially with the intergrated gpu's on the cpu die theres just no point them working with Nvidia anymore.

Nvidia decided to ignore it and continue designing the chipset anyway, so Intel sued them, Nvidia have countersued but have given up all chipset developement and have done for a year, they know they'll lose, its a waste of cash and no one in their right mind will buy Nvidia chipsets in the future, dead in AMD, dead with Intel, because the vast majority of northbridge functionality, including GPU's now is moving onto the CPU die, Nvidia just have nothing left to actually do.

Its like their "Ion 2" chipset, its nothing but a gpu, connected to a Intel chipset which it has to have, over pci-e 2 rather than a "proper" chipset connection and doesn't actually do anything "chipset" like, its a basic gpu, nothing more or less.

The fact they are continuing with the lawsuit just seems to highlight his arrogance, same with GPU design of Fermi, the world, every chip maker and all their experience saying you can't make something that big but Mr Nvidia deciding, we'll do it anyway.

There might be some business sense in not looking to give up too easily as that can worry the stockholders, its better to look like Intel the monopoly screwed them and they got screwed in court, than they gave up because their chipsets simply don't offer any real functionality anymore, one appears like they have a decent product they aren't being allowed to sell and one looks like they can't make a product worth selling.

 

[Th3D0n]

PowerVR

Errm this may sound noobish but didnt powerVR competed heavily with 3dfx years ago?? i thort they went out of business???

 

[Biffa]

Oh noes... Here we go

 

[RavenXXX2]

Could be an expensive year for NV, fermi being sold at a loss and Intel doing them in court, NV CEO looks desperate, embarrassing really.

 

[Biffa]

I hope they come through it with a new outlook and produce something truly awesome, and then I hope AMD produce something even awesomer.. ad infinitum, but without the propietary physics. Roll the physics up into DirectX and OpenCL and have done with it. Cuda has had its time and place, like glide did, but its time to move on and put the effort into something hardware/brand agnostic

 

[Pottsey]

Th3D0n said "Errm this may sound noobish but didnt powerVR competed heavily with 3dfx years ago?? i thort they went out of business???"
No they never ran bankrupt as they rule the mobile market. They pulled out of the PC market and focuses on the mobile market with predictions it will become bigger than the PC market. So far it's looking like in as little as two years that will happen.