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GTX480 £429.99 GTX470 £339.99

I keep seeing this "fact" repeated. But where is the evidence that nvidia are selling at a loss? :confused:

I haven't seen a single piece of quantitative evidence to suggest that this is true.

It sounds like another case of wishful thinking from the pro-ATI crowd. ;)

Don't expect NVidia to be competing with AMD on price, in my opinion 480GTX will be priced closer to 5970 than 5870 or at best midway between them.
 
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You'd need to have inside information to get the exact figures, and no one can confirm this information without getting sacked/ having legal action taken.

The best thing would be to just believe what ever you think to be the case after sifting through all the news. If you read/watch the Nvidia interviews and statements its pritty plain to see what the case is with Fermi. Direct quantitative evidence specifically for Fermi will never be released. You would have to look at Nvidia next years results and even then it would take some super market annalist to work what was what.

It will make no difference to the purchase price either way as its the Nvidia partners that need to recoup the losses from the last seven months, and I think that will be the most important factor on pricing.

I hear Nvidia are sticking with the GT200 pricing for now, so I think it will be the old range prices plus maybe 40-50% ?

Edit: Probably not that much looking at the current pricing.
 
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Last I checked a GTX480 is £375 per unit from the disti.
Add margin which is noramally around 10%
Add vat

And you have £485, £440 if you can dodge the margin :p
 
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It sounds like another case of wishful thinking from the pro-ATI crowd. ;)

Don't expect NVidia to be competing with AMD on price, in my opinion 480GTX will be priced closer to 5970 than 5870 or at best midway between them.

It's got nothing to do with people being "Pro-ATi". Come on...

There's evidence that points to nVidia possibly selling them at a loss. They were selling their GT200s at a loss so they had to can them, it's got nothing to do with people who are pro-anything.

If anything, it's gonna be the pro-nVidia lot going out of their way to claim they aren't selling at a loss, while disregarding evidence (apparent or not) simply because they love nVidia, so surely they're not selling at a loss.

Even if they're not selling at a loss, they're not making much money.

Ask yourself though, why does it appear that a fair amount of nVidia board partners are either deviating over to ATI or collapsing?
 
Well, I'll be very disappointed if the GTX 480 retails at closer to £500 than £400. Performance figures are already a bit disappointing, I don't want the price to be also.
 
GTX470 £280
GTX480 £400

cos rumour US prices suggest 470 is slap bang in the middle of 5850 and 5870, and 480 is in the middle of 5970 and 5870.

me thinks 470 is very good value for money.
 
There's no such a thing as "selling at loss". Any company would sell its products at loss if they did not sell enough of them. This is called a Break-Even Point or Margin. Graphics cards aren't produced as single products, there are batches of 100s or 1000s of these cards and costs of producing them depend on the whole batch, not a single card. Therefore selling one card at a loss does not matter, because the costs of production depend on the number of cards being produced (working cards, obviously). There are variable costs which are increasing with each card produced and fixed costs which are almost certainly taken into account before the cards are produced.

And I agree with the above post, there is a possibility of reducing the RRP of 470 and 480GTX to £280 and £400 but it's unlikely in the next few months.
 
There's no such a thing as "selling at loss". Any company would sell its products at loss if they did not sell enough of them. This is called a Break-Even Point or Margin. Graphics cards aren't produced as single products, there are batches of 100s or 1000s of these cards and costs of producing them depend on the whole batch, not a single card. Therefore selling one card at a loss does not matter, because the costs of production depend on the number of cards being produced (working cards, obviously). There are variable costs which are increasing with each card produced and fixed costs which are almost certainly taken into account before the cards are produced.

And I agree with the above post, there is a possibility of reducing the RRP of 470 and 480GTX to £280 and £400 but it's unlikely in the next few months.

Selling at a loss = selling the card for less than it costs to manufacture. Doesn't matter how many they sell if it costs more to manufacture than they're making.

Trying to demonstrate you know all about manufacture, distribution and selling doesn't change that fact.
 
Nah, I'm not trying to demonstrate anything. There's certainly much more to the contract under which these cards are being produced but there is virtually no way you can make a statement whereas they sell their cards at a loss or not.

BTW the manufacture isn't owned by nVidia. If I remember correctly, it's TSMC, right? Thus their costs of production do not equal costs of ordering the GPUs by nVidia.
 
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