Well Nvidia are losing a fortune on each one anyway
I keep seeing this "fact" repeated. But where is the evidence that nvidia are selling at a loss?

I haven't seen a single piece of quantitative evidence to suggest that this is true.
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Well Nvidia are losing a fortune on each one anyway
I keep seeing this "fact" repeated. But where is the evidence that nvidia are selling at a loss?
I haven't seen a single piece of quantitative evidence to suggest that this is true.
470GTX £120, 480gtx £210
It sounds like another case of wishful thinking from the pro-ATI crowd.
Don't expect NVidia to be competing with AMD on price, in my opinion 480GTX will be priced closer to 5970 than 5870 or at best midway between them.
There's no such a thing as "selling at loss". Any company would sell its products at loss if they did not sell enough of them. This is called a Break-Even Point or Margin. Graphics cards aren't produced as single products, there are batches of 100s or 1000s of these cards and costs of producing them depend on the whole batch, not a single card. Therefore selling one card at a loss does not matter, because the costs of production depend on the number of cards being produced (working cards, obviously). There are variable costs which are increasing with each card produced and fixed costs which are almost certainly taken into account before the cards are produced.
And I agree with the above post, there is a possibility of reducing the RRP of 470 and 480GTX to £280 and £400 but it's unlikely in the next few months.