What?People like being told what to do, its just natural behaviour. It's really no different to people buying tabloid newspapers and spouting the headlines as if they were their own opinions.
Even Atheists in America seem to have a new found enthusiasm for leadership and organised movements in the form of people like Richard Dawkins telling them or the supposed unconverted what to do or how to think.

Also, I could note a few substantial differences between taking a journalists view as your own, and being commanded to behave and live in a certain way.