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ATI next gen tapes out

Soldato
Joined
18 May 2003
Posts
4,894
http://www.semiaccurate.com/2010/04/21/atis-southern-islands-tapes-out/

You know what, I think this Charlie fella has a slight dislike of Nvidia, call me crazy :D


ATI IS ON A ROLL, having taped out its next generation GPU family called Southern Islands. ATI might call it the HD6xxx series, and it could be out before Nvidia gets its GTX4xx line of GPUs fully fleshed out and to market.

The news is straightforward enough. Southern Islands (SI) taped out recently, and is now moving through TSMC. Although the schedule is very tight, if all goes really well we could see a demo or two at Computex in just over a month. This puts SI slightly behind where Evergreen was a year ago, but not by much.

Southern Islands is said to be a hybrid between the all new Northern Islands (NI) and the current HD5xxx Evergreen family. Those in the loop say that Northern Islands was meant to be on TSMC 32nm before that process was killed. Due to the ever-slipping nature of TSMC's 28nm high-K metal gate node, the SI hybrid GPU was slapped together to be fabbed on TSMC's current 40nm process.

Sources tell SemiAccurate that SI uses some of the NI uncore (unshader?), and wraps that around a mildly updated Evergreen shader. RAM is more of an open question. NI was set to use GDDR5+, but since DRAM makers might not be ready, we may end up with only GDDR5 on SI.

In any case, Nvidia has come out fighting with its GTX470 and GTX480, shipping hundreds, some say thousands, of units since ATI shipped Evergreen last September. If all goes well, and it appears to be doing just that, ATI might have Southern Islands on sale before Nvidia gets all of the GTX4xx variants out the door. The end of 2010 will see Nvidia fighting a new ATI line with a year late part that doesn't work within the promised specs, and can't be manufactured.

By the time Nvidia gets to 28nm next year, or possibly in 'GTX480' quantities this year, it is going to be fighting yet another new generation of ATI parts, Northern Islands. If the rumors are true, and the upcoming Fermi II is on TSMC's 28nm bulk process, and NI comes out on GloFo's 28nm high-K metal gate process, Nvidia won't even be in the game.

At this point, you really have to ask yourself if Nvidia will survive. Its chipset business is gone because it didn't understand Moore's law. Its GPU business is like a floating goldfish circling the drain. Its GPU compute business is wounded. And Tegra is being laughed out the door. Meanwhile, ATI is on a roll.
 
"In any case, Nvidia has come out fighting with its GTX470 and GTX480, shipping hundreds, some say thousands, of units since ATI shipped Evergreen last September."

I have to admit, I genuinely laughed out loud.

Disappointing to hear that ATi's next gen cards have been weakened because of TSMC's failures; the sooner they start designing cards for GloFo's processes the better in my opinion.
 
I don't see what's so funny about those sensationalist and unnecessary comments. He predicted what would happen with Fermi well, but I still can't trust someone who is still spewing such rubbish in what should be an informative article. The bias is so distracting it's hard to take him seriously.

Besides all that, if he's right it looks like ATI will continue to be the real winners of this generation of cards, and possibly the next. I do hope that in the interests of competition nvidia can refine the Fermi architecture, as it is very powerful despite it's massive power consumption and heat issues. Not that power consumption ever worried high end enthusiasts that much. I guess the prices are bad, though most PC hardware prices are at shocking levels at the moment, ATIs parts included as they're not exempt from the economic effects.
 
Fermi is still going to do well from HPC sales, and of course the nVidia effect - They have a lot of brand loyalty and the marketing advantage.
It's just like how they still sold tons of cards during the FX era, even though the FX was much more of a dog than Fermi is. The 470 and 480 are decent cards and scale much better with Tessellation and AA than their ATi competition. Only problem is they are expensive - and that's never stopped nVidia fans before. I'd put money on them still having more graphics share than ATi this time next year.
 
The problem is, in the FX days they were actually selling and making cards, that looks to not be happening in any significant quantity with Fermi.
 
I don't see what's so funny about those sensationalist and unnecessary comments. He predicted what would happen with Fermi well, but I still can't trust someone who is still spewing such rubbish in what should be an informative article. The bias is so distracting it's hard to take him seriously.

I don't think people actually find it funny, really, no one really wants nVidia to collapse.

Additionally, you can't really call it "predictions" that kinda implies guesses of some sort, it's clear he hasn't been guessing because of how accurate his claims were, he doesn't claim to be guessing anyway, he says he gets his info from inside sources.

"spewing rubbish, biased"

Claim you can't trust him all you want, he's proven his worth, he's consistently right, and being biased aside, has shown no reason why you can't trust his claims, you just have to look past the obviously biased parts.

Besides all that, if he's right it looks like ATI will continue to be the real winners of this generation of cards, and possibly the next. I do hope that in the interests of competition nvidia can refine the Fermi architecture, as it is very powerful despite it's massive power consumption and heat issues. Not that power consumption ever worried high end enthusiasts that much. I guess the prices are bad, though most PC hardware prices are at shocking levels at the moment, ATIs parts included as they're not exempt from the economic effects.

I do hope they do get their act together, fermi's a flop, and it really isn't that powerful, all things considered. They're powerful relative to their last gen, they're not powerful relative to their time scale though, which is part of why people were so disappointed.

No one wants either side to "win", that's not good for competition at all, a graphics monopoly would be horrendous for everyone.

I can't say I don't want nVidia to suffer a bit though, in the hope that it'll force some sense in to them because that's something they need a huge dose of right now.
 
Fermi is still going to do well from HPC sales, and of course the nVidia effect - They have a lot of brand loyalty and the marketing advantage.

What's HPC?

As for brand loyalty? Is that referring to hardcore nVidia boys? Because even to them, fermi is a failure, and to those that have bought Fermi cards, well firstly, nVidia are selling them at a loss to try and keep face, and secondly, they can't make enough efficiently enough to turn a profit on them anyway.


It's just like how they still sold tons of cards during the FX era, even though the FX was much more of a dog than Fermi is. The 470 and 480 are decent cards and scale much better with Tessellation and AA than their ATi competition. Only problem is they are expensive - and that's never stopped nVidia fans before. I'd put money on them still having more graphics share than ATi this time next year.

As Jokester said, in their FX times, at least they could actually make the cards and turn a profit on them.

nVidia's current cards are incredibly expensive, I really don't think there are enough people that care that much about having an nVidia card that they spend 2x what they need to really spend to get one.

Compare a 5850 to a GTX480, you can overclock a 5850 high enough that it outpaces a GTX480, and if you don't want to overclock, just buy 2 5850s and you've got performance that demolishes a GTX480 for the same price.

See, there simply aren't enough nVidia fanboys who refuse to buy anything but nVidia to make any difference, 99% of people care solely about price to performance ratio.
 
HPC=High Performance Computing. The volume isn't that impressive but they make huge profits on every card sold.

It's not about fanboys, the number of us enthusiasts who make an effort to follow benchmarks is a small proportion of the gaming market. It's a similar situation to the pentium 4 era - AMD had products that were cheaper, faster and technically superior for years and so 99% of enthusiasts had them ... but Intel still sold more chips.
nVidia is the brand that the average man on the street knows and trusts. They have a reputation for quality drivers and reliability.

The costs will settle down in a few weeks - demand is keeping prices way above the RRP at the moment, but the 470 will eventually settle down into the niche between the 5870 and 5850 price and performance wise.
Trust me, nVidia won't be selling at a loss either some rough estimates put them at about £50 - £60 more than the 58**'s to manufacture,
 
HPC=High Performance Computing. The volume isn't that impressive but they make huge profits on every card sold.

If some recent benchmarks are to be believed, Fermis aren't so great at GPGPU (which is, I'm guessing related to HPC).

It's not about fanboys, the number of us enthusiasts who make an effort to follow benchmarks is a small proportion of the gaming market. It's a similar situation to the pentium 4 era - AMD had products that were cheaper, faster and technically superior for years and so 99% of enthusiasts had them ... but Intel still sold more chips.
nVidia is the brand that the average man on the street knows and trusts. They have a reputation for quality drivers and reliability.

Things are changing though, big companies are taking on ATi graphics cards in place of nVidia, Dell had a massive allocation of the first 5800s that shipped. Apple are moving over to ATi, their brand awareness has increased a lot.

As for the average man on the street, they probably don't know what a graphics card is, never mind who nVidia and ATi are. :p


The costs will settle down in a few weeks - demand is keeping prices way above the RRP at the moment, but the 470 will eventually settle down into the niche between the 5870 and 5850 price and performance wise.

They're having a hard time making them, I'm not sure sure this will happen.


Trust me, nVidia won't be selling at a loss either some rough estimates put them at about £50 - £60 more than the 58**'s to manufacture,

Die size and yield percentage alone show this not to be the case. I'm pretty sure the dies alone cost more to make than a 5870 in retail packaging.
 
Yes, saying Fermi is doing well in HPC is laughable to be honest, it "launched" last October, it hasn't shipped any professional versions at all afaik has it? I've not seen a single story about the professional versions being available and thats important.

Fermi, the desktop version has its DP power stunted in drivers to around 1/4 of what the professional card can do.

It might make a large mark up on professional cards, but NOT if its not shipping any.

Likewise the R&D costs, even just the people required for support and writing the drivers for the professional versions will be higher than the profit of selling a few hundred of them.

Infact, Fermi's even at the $1500 prices, aren't making anywhere near as much profit as last gen. A professional gen card sold at $1500 last year would make $1300 profit, this time around if they were available, you'd be looking at something closer to $800 profit, they are making a loss at £450 remember.

Likewise they missed all power promises, which means a LOT of designs for big computers won't be forfilled as HPC guys care about power per watt, if they can run a 5970 which they can actually get and get more performance per watt and per $, thats what they will do. The worst part is the new TDP they've decided on isn't too unaccurate for gaming, however the same ratings put a 58xx way below the 180W rating they have aswell. 180w/5870 and 300W/480gtx are the power ratings in the likes of furmark, at 250W/480gtx and 140w/5870 TDP rating you're talking in game power usage, which just doesn't fully load the core in the same way.

However HPC work, heavy GPGPU work gets you much closer to the full "furmark" type rating, if systems are designed to use X amount of professional Fermi's at 225W a pop, people will have to completely redesign systems to use multiple 300W cards, diff psu's, cases, cooling, different power requirements for the room they were to be housed in etc, etc, its not a small job and guys that make the big setups that make Nvidia big money, take months of design and planning. Again that was if they are available, which AFAIK, they aren't at all.

The 470/480gtx prices won't settle down, its NOT IN PRODUCTION.

They do not cost £50 more than a 58xx to produce, thats utter rubbish, a wafer costs $5k, thats not under discussion anyone in the world would tell you that, if you're getting around 15 cores per wafer for both 480's and salvaged 470's, thats $5k/15= $333 just for the cores, if its less than that the price goes up.

Thats the CORE, most generations the core would cost something along the lines of $40-80 and they'd make a 100% profit and sell at $80-160.

$333 is JUST the core, its got more memory, 512mb of the fastest memory in the world costs a good $20-30 extra, probably $70-100 for the memory(prices are not good for memory of any type right now), $50 for a very complex pcb, military grade vrms/caps is anotehr $10-20, the cooler will cost $30, dvi/hdmi connectors, and putting it all together, packages with the cards, boxing and shipping, they likely cost minimum of $500, absolute bare minimum, probably closer to $600-650.

They are making a HEAVY loss on these parts, some estimates put the core count at closer to 10, if it was bang on the mark at 10 that pushes the core cost alone at $500.

Theres a reason they aren't in production they make a loss, if they were in production and were making almost the same profit, Nvidia gets a higher allocation of 40nm production than AMD do(mostly because TSMC know AMD is off VERY soon and Nvidia are going to stay long term and have to keep them happy to stop them also going to GloFo, which is a real possibility).

Remember all the most pro Nvidia sources say little to no supply now till mid/late May, and another batch MIGHT be available late in summer. If it was in production, 6 weeks after production starts you start getting DAILY wafers coming out(it takes 6 weeks start to finish to cook them at various stages). In full production means a somewhat decent quantity coming in daily to stores worldwide, thats just not happening at all.

For comparison AMD have the same wafer costs, 5k, and seem to be getting around a 50% yield on a core 60% of the size, they are getting some 75-80 cores per wafer $5k/70 = $71. The core alone is a $250+ difference in production, the pcb costs more the power circuitry costs more, the cooling costs more and the memory costs more. £50 difference, not even close. For last generation the wafers cost $3.5k and AMD were getting something like 70% yields on a smaller comparitively core, so last gen you were looking at $3.5k/110=$32.
 
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Sources tell SemiAccurate that SI uses some of the NI uncore (unshader?), and wraps that around a mildly updated Evergreen shader. RAM is more of an open question. NI was set to use GDDR5+, but since DRAM makers might not be ready, we may end up with only GDDR5 on SI.

Sounds interesting. If ATI have been working on a repackaged 40nm core then you can bet its designed has been focused to not just improve performance but also improve yields to off set the unequal wafer allocation at TSMC.

Great news and a great show of ATI's intent to push development and not just sit back and let the marketing cocks drag PC gaming down.
 
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Seems TSMC are the source of all problems atm with ATI having to scrap their 'Plan A' for their next gen :(

They've messed up big, it's damaged both ATi and nVidia's manufacturing.

Worst thing about it, seems like nVidia and ATi are paying for their mistakes.

They get charged the full wafer price regardless of yields, but TSMC's incompetence is the reason why yields are as bad as they are in the first place.
 
No need to refresh an old design when they have two new ones in the bag.

Not to question or argue but have you got a source for this.
Havnt read up on the next gen ATi cards.

They get charged the full wafer price regardless of yields, but TSMC's incompetence is the reason why yields are as bad as they are in the first place.

Again not to question or argue but you got a source for this.
I have heard of this but didnt find anything of what seemed of value.
 
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