I hate it when they do things like these demonstrations. Firstly, air going in a different direction when out in the open, and where the air will go, in a case aren't the same, does it matter? In that case in the vid the air will obviously change direction almost instantly after it enters the case so how is it helping? Who knows.
Same with the smoke air diffusing pattern in the first link, is it a slower fan in the second picture so the smoke is just naturally diffusing less, is the first one so fast and so loud, and thats whats responsible for the narrow stream?
Without those questions answered, its just marketing gimmicks and rubbish, it might be better or it might not, but the picture and vid don't prove anything at all, except which fan to buy if you want to keep a balloon hovering for some reason, in which case, I can thoroughly recommend that fan, woo.