Do you go to the Gym at lunchtime?

Done. I'll point out though that I monitor my food intake (amount rather than nutritional break-down TBH) and find it far easier to take my own lunch. That way, I get exactly what I want all of the time, pay substantially less and know exactly what is in each and every meal.

I can see where you are aiming though and I suspect it would catch on quite well at my company gym - although you'd need to watch the price as that is quite expensive compared to the restaurant here.
 
I wish I could go to the gym at lunchtime! :( Interesting survey/project though.

However I wouldnt' pay for a service like that as my knowledge of nutrition would be superior and I prefer to be able to prepare food much moe tailored to me. Good idea though. :) And interesting to see you've used the macros of the foods as a potential measure too.

However for most serious gym goers this would serve no purpose I don't suppose - for casual day to day goers I can see it being desireable, but a little expensive.
 
checjb said:
I can see where you are aiming though and I suspect it would catch on quite well at my company gym - although you'd need to watch the price as that is quite expensive compared to the restaurant here.
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I think it would be a very good idea - basically offering lunches/meals that are genuinely healthy and not just claim to be healthy.

This would obviously apply not only to gym goers, but those who are on diets.

I actually think that if you can get the pricing right, your biggest customers will be non-gym goers who are just after something healthy. Living in London and occassionally working in Central London, at lunchtimes, it is very difficult to get food/sandwiches which have a high protein content and low fat content.

Personally, I think the price is a little on the high side. What you could do is start off with lower prices and as your sales build up, you can increase the prices slightly to something more profitable.

On your menu, you might also want to offer a protein shake, which tastes good. Most people will pay a higher price if it tastes good.

As I said above, your most profitable customer is likely to be the casual gym goer/dieter. The hardcore gym users will already have their own eating routines sorted.
 
hi sunama, i totally agree. the hardcore gym goers already have their meals taken care off (they have to because you cant buy them!! lol). But for people who go to the gym maybe 2-3 times a week and want to eat healthy tasty food, i think it will be popular. Plus you can also decide what goes into your lunch, if on some days you want more protein and on other days more carbs, you can do it. Plus it saves you time as its ready at a collection point from a chosen time.

But price is going to be a big issue, its not just about making the food, its also about logistics, margins and commission.

Still at an early stage, but the response from market research has been great.
 
Getting all sweaty during work hours? Unless they gave me an extra half hour to have a shower and get sorted.

No way would I be able to fit a gym session worth going for in my lunch. Would rather sit in the office and lift some heavy boxes over my head, much cheaper.
 
thanks for the feedback everyone, this has highlighted a pricing issue, so will look to reduce prices, but i was surprised. If you go to pret, nandos, berleys, wagamams etc the average spend is around £6. a lot of people do go to the gym at lunchtimes (atleast where i work) as you get a 1 hour lunch break, but still even if people dont go at lunchtime they go after work - so they same process can be applied.

But again a big thank you to everyone, some really useful information :)
 
As I stated in my original post, what you could is start out with trial offers (ie. discounted offers). Perhaps you sign up online and the first 5 meals carry a 50% discount...or similar.

Once people are hooked on what you are offering (providing what you are offering is of high quality), they are more likely to part with their cash, once you hike up the prices.

This idea definitely has legs to run, however, initially you want to offer this service in a city centre (preferably London, Bank area). You may also want to look for affiliation with one of the big gyms in Central London - Holmes Place, Barbican springs to mind, as that gym has a lot of wealthy clients.

Personally, I think the idea will either fail/succeed on the strength of the quality/taste of the food you offer.

You may also think about a service where you deliver the food directly to the people in offices (this will have security issues so the delivery will have to be left with reception).

If you do ever launch this idea, by all means post the link in this thread as it will be interesting to see it develop.
 
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