I don't have a problem with the World Cup or genuine commercials from official sponsors, what does bore me though are all the commercials that just jump on the football bandwagon because it's the World Cup.
A couple of examples I can think of, from the top of my head:
- We Buy Any Car - With the woman presenting the advert kicking a football around along with some men in the background. Has absolutely nothing to do with the advert or what they are selling.
- Nationwide - (I think, they aren't the only ones) If England get into the Final or something, we will pay you a bonus to your bank account.
- British Gas - There latest 3D commercial has a football being kicked from each of it's little 'house worlds'... again, nothing to do with football.
I can understand TV manufacturers, supermarkets and betting shops, as it's obviously prime football related sales time for them. The most rememberd advert of this World Cup will no doubt be the Adidas Originals commercial that aired yesterday during the game and was the top trending topic on Twitter for the UK. That didn't really have anything to do with Football, but tied it in very well with players and was ORIGINAL.
I can just see the Advertising Execs meeting with their clients in the planning room to work out there latest summer commercials...
"Well, the World Cup is on, so we should probably try and get football in there somewhere." - Ad Exec 1
"Well, we are only selling Cheese, is Football really going to sell our product?" - Ad Exec 2
"It's the World Cup, everyone loves football and everyone will be doing it, so we have to as well..." - Ad Exec 3
*YAWN*