First and foremost I am a calibrator. That means I am assessing the performance of equipment using test gear and test discs. Go have a read of some of the better reviews that use similar methods to get a feel for what's involved and how these methods can help differentiate products.
Second, yes I am a dealer, but not in the sense of a high street or internet box pusher as most of you probably assume.
My business is more like bespoke tailoring. I help customers get the most from their existing equipment first - and very often it's stuff that I have not supplied - and then, where appropriate and where it represents good value I will recommend and perhaps supply something. That "something" could be a new piece of equipment, it could be a used piece of equipment or I might even direct them to go buy something from a high street or 'net dealer that is particularly good value. In other words I'll send them to a competitor if there's a deal that I think is too good to miss. Those of you who are particularly hard bitten cynics will find that hard to believe, I am sure.
I did exactly this only last week. I told my customer to go buy his amp (Onkyo 807) from Super-Fi and a BR player from Amazon. How many dealers do you know that will do that?
You might be wondering where the benefit is for me and for the client. The answer is really quite simple: My interest is in delivering the best performing system for the client.
The thing I see time and time again is AV enthusiasts wasting huge chunks of cash buying the latest 5 star reviewed gear in the chase for better performance. I think that is tragic. As PC enthusiasts you must see the same thing among your friends and family. Perfectly serviceable PCs are junked for newer models when in reality all they need was a little TLC.
So, that's a little about the horrible villainous dealer that I am.