A newly signed deal between Lovefilm and streaming technology provider Widevine will enable the European film rental service to offer movies on demand via game consoles and other devices.
As spotted by TechCrunch, the agreement makes US-based Widevine Lovefilm’s “preferred provider of digital rights management and video optimisation solutions”, allowing the movie firm to make its digital content “playable on many new devices”.
A PR rep for Widevine told us that the company serves video content on PS3 and Wii and that “both are near term roadmaps” for Lovefilm. “In addition to Wii and PS3 on the near term roadmap for Widevine to enable for Lovefilm are iPad, Mac, PC, Andriod, Humax STB and SharpTV,” the spokesperson said.
http://www.next-gen.biz/news/lovefilm-likely-headed-to-ps3-wii