I fail to understand how Audi feels it can justify using the word “salesperson” in conjunction with the people you see milling around their showrooms. You can’t miss said people, they are usually in sharp (but cheap) suits, often with tans from a bottle and sometimes with terrible tastes in jewellery. This week I decided I wanted to buy (yet another!!) car from the German company for my day to day duties. I felt able to detail the car I wanted, the budget, the car I needed them to take back and was willing to commit to giving them a PO if they helped me. Now to me this is gold to any sales person, a punter with money who has bought from you before, more than once and fancies another purchase. He doesn’t want a 10K super mini either; he wants a bloody great limo!
So why do 2 major Audi dealers both seem incapable of keeping to their commitments to call back and help me. One has failed not once but twice, even with me chasing them up and even with me moving from one sales person to another because of the lack of response to simply get another lack or response. The other is much the same too, as not only did they knock me down by delivering a poor customer experience after my last service, they made me smile again this week by doing a superb job on another issue only to kick me in the tuds by failing to call me back when promised to sell me a car. I gave them a chance, called up around 1pm today to ask to speak to ‘my man’ who promised to call yesterday after spending time telling him what I needed face to face only to be told "he is off today, but we will get another person to call you straight back to sell you something Mr Housey."
It’s 4:06pm as I type this and STILL Audi seem unable or unwilling to sell me a car. Audi if you read this you REALLY need to call me to both sell me a car AND ask me how to improve your sales function because it sucks and is damaging the brand you work so hard to maintain. Actually, sod the car, I'll go somewhere else and if you want help it's £5K a day.



So why do 2 major Audi dealers both seem incapable of keeping to their commitments to call back and help me. One has failed not once but twice, even with me chasing them up and even with me moving from one sales person to another because of the lack of response to simply get another lack or response. The other is much the same too, as not only did they knock me down by delivering a poor customer experience after my last service, they made me smile again this week by doing a superb job on another issue only to kick me in the tuds by failing to call me back when promised to sell me a car. I gave them a chance, called up around 1pm today to ask to speak to ‘my man’ who promised to call yesterday after spending time telling him what I needed face to face only to be told "he is off today, but we will get another person to call you straight back to sell you something Mr Housey."
It’s 4:06pm as I type this and STILL Audi seem unable or unwilling to sell me a car. Audi if you read this you REALLY need to call me to both sell me a car AND ask me how to improve your sales function because it sucks and is damaging the brand you work so hard to maintain. Actually, sod the car, I'll go somewhere else and if you want help it's £5K a day.


